7 Marketing Tactics You Should Be Fixated On in 2024

An Introduction to Modern Inbound Marketing

Nowadays, there are hundreds of ways to go about acquiring clients.

1. SEO

2. PPC

3. Social Media

4. Content

5. ABM

6. Email Marketing

7. 3rd Party Site

8. Paid Sponsorships

9. Influencers

… the list goes on.

And because of this, it becomes increasingly difficult for CEOs and founders without a marketing background to know what’s important and what’s not.

And spoiler alert - “what’s important” varies based on what stage your business is in.

^ Thus making it even harder to know what to focus on.

What Most B2B SaaS & Cybersecurity Companies Inbound Marketing Should Look Like

Inbound lead generation is one of the best ways to ensure a steady stream of qualified opportunities to your business…

While also allowing you to scale your business with the right people to fulfill your client’s needs.

So for companies 11-200 headcount - this is what they should be focused on:

1. Strategic Cohorts - Target Audiences to Go After

2. Lead Magnet Development - A Great Piece of Thought Leadership to Share

3. Robust & Scalable Website - This will be crucial for appearing “Bigger” than they are, thus increasing selling authority (meaning they can charge higher prices)

4. Programmatic SEO - Unlike regular SEO, programmatic means that 100s of pages can be produced each month thus increasing the number of organic impressions and clicks to your website.

5. PPC Campaigns - Capture existing demand for your services on Google/Bing. This ensures a steady stream of qualified prospects to your site.

6. Social Media Campaigns - Retarget your qualified prospects from SEO and PPC by running social media ads on platforms where your cohorts spend the most time.

7. Automated Nurture Emails - Often referred to as the backbone of your business, emails should be frequently sent to your prospects who were marked as bad timing or already in an engagement with another vendor - that way you stay top of mind. This allows of leads to “sell themselves” on your services over a much longer time window.

… whew 😮‍💨 that was a lot.

The bones are here - but actually executing on these is TOUGH.

Here’s why 👇️ 

Why Multi Agency Agreements Suck

Let’s face it - in order to do all of these effectively, you will likely need to hire multiple agencies.

There are SEO agencies, PPC agencies, Social Media Agencies, etc.

But here’s the thing…

Multi agency situations are…

1. Incredibly expensive

2. Incredibly time consuming to manage

3. Very risky (one agency fails and the rest of the efforts suffer)

But let’s not even talk about hiring someone internally to do this…

…okay, let’s actually break it down for you

Internal hires are out of the question because…

1. It’s even more expensive (salaries, onboarding, benefits)

2. It’s even more complex (Way more hires, and a lot of time spent syncing on initiatives)

3. Generally less experienced (Working with full time hires at a specialist or manager level will not have the experience to execute this kind of campaign - and if they do - they will demand TOP DOLLAR)

So What Are You Left With?

Well you could do it yourself, but let’s face it…

You not only don’t have time to learn everything about modern digital marketing while your company bleeds money…

But you also don’t want to.

You started your business to do (you’re thing) not digital marketing.

Our Solution

We developed an offer that B2B SaaS & Cybersecurity companies alike will love.

Our Optimized Inbound Machine Offer Includes…

🗣️ Brand & Persona Workshop

🧲 Lead Magnet Development

🕸️ Optimized & Future Proof Webflow Website

📈 Programmatic SEO Boost (100+ New SEO Optimized Pages)

🖱️ PPC campaigns that capture existing demand

📱 Social media campaigns to generate demand & stay top of mind

✉️ Automated email marketing nurture sequences to follow up with new & expired leads

🛤️ Clear conversion tracking w/ Qualitative & Quantitative data

🤐 Completely done for you

⏰ In 30 days or we pay you

AKA everything we discussed above as a tactic that your company should be focused on in 2024 to drive leads on autopilot.

How to get started?

We have just launched this initiative and are already getting some good traction.

Because of the short time window, we realistically can only serve 2-3 clients a month with this new offer.

So if you’re interested, I invite you to check out our website for more information - and if you’re ready to transform your business’s inbound efforts, then please apply.

Until then.

To Your Success,

Ian Binek

Founder, Optimize Your Marketing

P.S. We are absolutely stoked about our cold outbound (demand gen) solution. We are running it for our agency and it’s driving 3-5 interested leads every single day - all from AI + enriched cold email. I’ve been preaching this to everyone recently - but if you aren’t on the cold outbound train yet and want to work with an agency that gets it. Book some time to discuss with me here.

Yesterday’s Proof 👇️ (yes we send about 1000ish emails a day)