your agency did what?!

no way Jose...

Author

Ian Binek
April 19, 2024

Howdie fellow humans 👋 

It’s that time of week again

That’s right, it’s friday 😎

Which means you are probably finding any way possible to procrastinate…

So I deeply appreciate your procrastination time 🥲

Anyway, today I am going to share a story of my man

…Benji…

(not his real name 🥸 but you get the point)

Benji’s Ads: A Google Ads Tragedy

You see, Benji has been running his ads through an agency for some time now

but he couldn’t help but wonder if it was his industry that was driving performance down

or his agency…

So after another monthly meeting with his agency, he decided to reach out to me

Benji is actually a friend of mine

and the very fact that he wasn’t working with me to begin with

was a bit of a red flag already 🔻 

So I did my thing…

Audit the account.

Well, the audit lasted a whole hour…

I kept finding things

  1. Conversions weren’t setup right

  2. No negative keywords

  3. Broad match keywords resulting in $100s of wasted spend

  4. No AB tests

  5. Max Conversions bid strategy but there weren’t even conversion in the account 🫣

The list goes on but you get the point

❝

The worst part was when I asked him how much he was paying for this guy’s services…

a whopping

… $2500 … per month 💰️ 

Well you can probably guess the ending to this story…

Benji fired his agency and started working with me

He saves $1800 every month

and is actually driving pipeline for his biz

the end

Great story Ian, but what does this mean for me?

So glad you asked 🙂‍↔️

Ask yourself, am I paying $697 / month for PPC services…

If the answer is no - then…

Make sure you are seeing a good return from your PPC agency’s work

And if you aren’t sure

You can always call your friendly neighborhood PPC agency

cough cough Optimize cough 😉 

Cool story, but I’m an agency Ian…

Yeah I haven’t forgot about you agency folks either

here’s two ways to make the most of the past 300 words you read

  1. Reach out for partnership deets - you can whitelabel our services ✌️

  2. Checkout this guide on the 9 Google Ad AB tests you should be running in all your client’s ad accounts

9 Google Search Ad AB Tests to Optimize Your Account | Optimize Your Marketing

In this blog, I will cover our top 9 Google Search Ad AB tests that we run in virtually every one of our accounts when we are trying to lower CPL and increase CTR.

www.optimize.marketing/post/9-google-search-ad-ab-tests-to-optimize-your-account

Until next time.

This is Ian “The Paid Media Guy” signing off 🤓

P.S. We are starting to have guests on our podcast, if you would like to be one of the first, reply to this email 🤗