Is AI going to replace service agencies?

This year has been hard on business owners…

I talk to agency owners & business owners every week and I have heard the same thing…

This year has been HARD for a lot of reasons…

1. Recession like market (yet we aren’t in an official one)

2. Political hesitations (looming election)

3. Revenues from tech companies at all time highs with record layoffs

And looming in the background of all of this is the problem child… AI.

Why is AI influencing the market?

In short, it’s not that AI is necessarily replacing your job and your role…

In fact, from most thought leaders, it is generally accepted that AI serves as a valuable augmentation to most white collar jobs.

BUT

Tell that to the CEOs and the Founders that are struggling to keep costs down right now?

Who holds the money? CEOs…

When a CEO hears,

They immediately think - cut costs. use tool.

(and I don’t blame them - I am in the same boat)

To accelerate all this, think back to how the market is doing and you see why there are record layoffs.

If a CEO thinks AI can do your job, then you are cooked.

Doesn’t matter if it’s true or not.

So what’s the silver lining?

Well, truthfully, AI is taking a lot of roles.

• Designers

• Web Dev

• Content Marketing

• Video Editing

• Video Creation

These roles are starting to disappear the more and more that CEOs hear about the cutting edge softwares that automate these things.

If you are a service agency, how do you survive?

There’s only a few ways you can…

1. Utilize personalized content mediums that cannot be automated by AI like a podcast

2. Conduct first party research - AI only regurgitates content so collect data that AI doesn’t have it’s hands on and publish it

3. Prioritize strategy instead of implementation - position yourself as a thought leader and a strategist instead of a do-er

4. Demonstrate how your work contributes to revenue

Had a great conversation with Ishaan Shakunt

Ishaan has already recognized this trend and is implementing AI developers in his marketing agency to save time that can be used to do all of the 4 above.

That episode goes live on the Optimize Your Marketing Podcast next Tuesday.

If you aren’t already following - you can listen on Spotify or YouTube. (links in footer of email)

What we are doing about this…

I have recently made a big pivot with my consultancy to focus explicitly on Google Ads Strategy for B2B SaaS.

This means we are conducting audits and optimizing your campaign strategy so that you see the best results.

If you are running Google Ads or gearing up for a launch - and haven’t worked with an expert to review your overall strategy - then I can help.

There’s no worse feeling in the world as a CEO to launch something - without data or an expert’s opinion to confirm your campaign is going to be successful or not.

Feel free to book some time with below to begin the discovery process.

Follow my LinkedIn for a better idea of our processes

Until then.

To Your Success,

Ian “Google Ads” Binek