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Their Bidding on What?
Oh I get it - keeping track of competitors is tough while trying to handle your own crap. We have a solution that exploits your competitors weaknesses.
Ian Binek
August 09, 2024
You’re Google Ads are wrong
Hate to break it to you - but if you’ve been relying on Semrush for your competitive data - then you are getting just a snapshot of what is happening 🙃
You see, to crawl Google for your competitors ads every hour, every day for a week or longer is expensive.
Semrush would have to charge you for that.
So what can be done about this?
This tool crawls specific searches for you
I use a custom tool to crawl Google
And
It returns all your competitors for you.
From this, I am able to grab all their:
Ads
Ad Messaging
Landing Page Links
Ad Extensions
Which I can then throw into a tool like Semrush to identify their average monthly spend for EACH of your high intent searches you want to show up for.
Why this is useful?
Your competitors, likely bigger than you, are spending an arm and a leg on their ads.
The name of THEIR game is spend spend spend - and their problem of not showing up will go away.
They have a low level specialist and a manager - who isn’t super Google Ads inclined (Most of the time).
But by throwing money at their problem, they can make up for having crappy strategy and optimizations because whether you like it or not…
Google can be pay to win.
How to exploit this?
Simple. Set up amazing strategy that capitalizes on all of your competitors weaknesses.
How?
My tool grabs your competitor’s ad frequency.
Which means if there is less competition for the same high quality traffic on the weekends - then you can bet we are going to exploit that.
We can also review your comp’s landing pages and see what tools they have/don’t have…
Which can reasonably allow us to make assumptions on…
User Experience improvements
Conversion rates
Which only helps with your performance.
How to get started?
Believe it or not - I have the bandwidth to do a couple free projects here.
This is something that I will be charging $3000 for in the future - but am doing it free for the next 2 people to get back to me.
In order to apply - reply to this email with:
Your LinkedIn
Your Company
If you’re running Google Ads already or not
What your budget is/will be
If you get back to me and it sounds like a good fit, then we can move forward with the process 🙂
What exactly am I getting?
Here is a loom that walks through the whole thing 👇
Until then.
To Your Success,
Ian “Google Ads Competitive Research” Binek
P.S. Expect some really cool content on my LinkedIn soon. Just got a professional mic and camera so I am gonna start making some 1/0 video content 🙂