Cold outbound is CHANGING

Established Knowledge

Marketing is just sales in a 1 to many format.

While sales is just in a 1 to 1 format.

And the reason why digital marketing blew up years ago was simple.

It was the fastest, and easiest way, for businesses to get in front of their ideal customers in an automated & targeted fashion.

Well…

Cold outbound with the addition of AI is becoming just that - but even more personalized.

What’s changed in the past 2 years

Since the mass adoption of AI, cold outbound has slowly become more and more “automated.”

Automated doesn’t necessarily mean more personalized.

People were using AI to write whole email sequences…

And I am sure you know - but that didn’t and still doesn’t work well.

But recently - maybe in the past year - people have started using AI in a limited fashion in these automated emails.

The prompt engineering that people have been doing to templatize what AI says is making it sound like someone actually wrote it.

What does this mean?

Well people are using AI smarter and using it to do exactly what a BDR/SDR would ACTUALLY do.

And with the help of AI and enrichment tools - these emails are becoming not only more automated,

but more importantly… personalized.

So much so, that I can create a list of 360+ personalized email openers for a highly targeted list of decision makers + sync this to my Email sender in 10 minutes. (see below how)

… and that’s faster than setting up a paid search/paid ads campaign.

So you tell me…

If I can create this automated and personalized campaign in 10 minutes and simply let it run…

Then is this really a sales function anymore? (Think one to one).

Because it feels a whole heck of a lot like LinkedIn InMail messaging and other messaging ad campaigns.

Why does this matter?

I think that marketing agencies are missing out on offering this service to their clients.

Not only does it drive lower cost demos…

But it also helps prime the marketing funnel with your ICP…

Meaning you can send these folks who search for their brand to a branded search ad…

Or show a retargeting advertisement on their preferred social media…

Thus integrating a traditional “Sales” funnel with existing marketing funnels.

And I know my revenue leaders here know that when sales and marketing are working together…

Then it’s a recipe for success.

What are we doing about it?

Well we are about to launch our brand new offer for B2B SaaS and Cybersecurity clients that guarantees an inbound machine in 30 days or we pay them…

And an addition to this machine will be including cold outbound in the form of automated, and personalized, cold email.

We hope to include workflows in the future for automated cold DM’ing and cold calling - but cold emailing is a great, low cost way to prime a marketing funnel

and drive lower cost demos.

Interested in how I am creating the custom email openers?

I created a Tango walkthrough below that walks through the process.

Give it a try and let me know if you have any questions simply by responding to this email.

Until next time.

To Your Success,

Ian Binek

P.S. If you want to join our waitlist of B2B SaaS & Cybersecurity clients wanting an inbound machine - then DM me on LinkedIn.