How Ad Optimization 2X's Your Marketing Budget

Yes, I did just quote myself…

No, I am not sorry about it - because I have some beef 😤 

I’ve been talking with other marketing agency owners and I have found that most of them don’t do ad optimizations on campaigns they run for clients…

This had me like…

Not only is this just flat out wrong in terms of charging for optimization services, but it’s also lazy…

They are leaving so much opportunity for growth on the table for their agency, as well as for the client’s business.

And what’s worse is the client doesn’t know that their ads could be optimized.

So this got me thinking…

I need to help out my future and current clients

And so I set down the path of creating a lot of content.

We make roughly 4-5 YouTube Videos, Podcasts, LinkedIn Posts, and Blogs a week…

so that my followers can:

1. learn the best practices of ad optimization

2. stay cutting edge with tips and tricks

At the end of this email, you find some hyperlinks to my favorite pieces of content that our team published this week ✌️

Let’s Learn 🧠 

Why Ad Optimization 2X’s Your Marketing Budget

Ad Optimization is not a 1 for 1 return. It’s a 2x return on ad spend.

Here’s why:

If you are running a $1000 a month Google Ads campaign and listening to automated suggestions from Google, you are likely wasting 33% of your budget.

So your ad budget is effectively $667 instead of $1000 due to it not being optimized.

But here’s the good part.

When we come in and identify that 33% of wasted budget, we not only stop it from happening, but we also reallocate it back into the campaign so that it is being spent with an optimized campaign.

So your ad budget now looks like $1333 instead of $667. A 2x difference.

That’s the power of ad optimization.

Some of my favorite content this week 🥳

Until Next Time,

Ian “The Paid Media Guy” Binek

P.S.

If you want me to audit your ad accounts or talk strategy, please feel free to book some time on my calendar below. Cheers!