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- I've pivoted my agency 5 times in 5 months
I've pivoted my agency 5 times in 5 months
A quick note on how far Optimize has come in the last 5 months
I've pivoted with my agency ~5 times in 5 months 🤧
You may be asking why?
And the answer is tough to say...
Being a first gen entrepreneur is hard, and the constant questioning of if you're doing something the "right" way creates a lot of FOMO.
I combatted that FOMO by making quick decisions and stress testing these decisions with a crazy amount of hard work.
And when I found a flaw in my strategy - I quickly looked to pivot.
But alas - that left me spinning my wheels - constantly updating my website, my messaging, my slide decks, ... basically everything.
It wasn't until I took 2 solid weeks to think about my team's core skill set and the real value that we can provide that I was able to pick a core set of services and an ICP.
I was able to make this decision confidently because I knew:
We are really good at these services
We can productize them in the future
We are passionate about these services
Armed with these, I feel like this is by far the best pivot we have made and I finally feel like this one will stick.
So what's our offering now you may be wondering?
Well...
We decided to go back to our roots and our core skill set - the one skill set that has driven 10+ case studies and is the primary reason I decided to go out on my own and do this whole entrepreneur thing.
We offer PPC Optimization services to B2B Tech companies who are…
Struggling to recognize a higher ROAS (3+).
Driving too many unqualified leads (Unqualified Lead Rates of +30%).
Driving high CPC's and are burning through budget on low intent terms.
Some big differentiators for us are...
⭐️ We have experience of managing countless B2B startup to Fortune 500 PPC accounts (10+ Case Studies of our work - very detailed on our website and on Clutch)
⭐️ Our unique toolkit (Human Assisted - AI optimizations That Save $100s each month, First Party Competitive Scraping For Actionable Insights In Month 1, And Custom Dashboards For Full Transparency)
⭐️ Background in CRO - Understanding that PPC campaigns only do as well as their landing page. We partner with B2B LP experts to help deliver the best results.
I can't wait to start posting more refined content specifically on PPC moving forward!
To everyone who has helped me get this far - thank you! It's been a rocky road but slowly, and surely, we are making progress.
Until next time.
To Your Success,
Ian "PPC Optimization" Binek