A letter to everyone using AI

The history of Ai, why it’s killing your marketing performance, and thoughts from a marketing automation expert. Enjoy!

Author

Ian Binek
April 26, 2024

A history lesson

Let me set the stage…

It’s November of 2022 - ChatGPT is just released - everyone is losing their mind

… flash forward a little bit to June 2023

AI is making its way into all of our favorite productivity apps…

And Ai writing tools are becoming more relevant…

… flash forward to March 2024

- everyone in the content space has been using AI and abusing the hell out of it

❝

So much so that Google slapped everyone who was with a 40% decrease in search authority

But it wasn’t enough 🙃 

You can’t escape Ai now in the search engines

And worse

… in thought leadership content

Cough cough a critical piece in demand gen campaigns

So why is this bad?

Well to understand why, you first have to understand how Ai works

simply put, AI is trained on a large data set of old blogs/textbooks

And when you prompt chatgpt or Gemini with a question -

Ai writes word by word predicting the next word based on that old dataset

Sooo

Basically AI has no idea what it’s talking about all the time

It is just using math to decide the next word in the sequence

So tell me this

How could you possibly use ai to write thought leadership content if…

Ai doesn’t even know what it’s talking about

AND is trained on old / outdated data from a variety of trusted AND not trustworthy data

… I’ll save you the Friday thinking juice and say…

It’s not possible

SO WHAT DOES THIS MEAN?

Maybe dial back the Ai a bit and provide some supervision

Sort of like how you provide supervision over one’s dog

You should definitely do the same for your Ai content you blast to the world

Just a thought 💭

A discussion with Jon Farah, automation specialist

Last on the docket is season 2 Ep 1 of the Optimize Your Marketing Podcast.

I sat down with a marketing automation expert to talk all about complex marketing funnels that save time and generate 💵

You check out the whole episode below :)

B2B Marketing Automation w/ Jon Farah | Ep 012

Listen to this episode from Optimize Your Marketing Podcast on Spotify. In today's podcast, I got a chance to interview B2B Marketing Automation expert Jon Farah. Jon is the founder of PBLC and has been an agency friend for over a year now. 1. We will discuss what PBLC does & why it's important. 2. Then we will talk about the digital marketing industry as a whole - what's working, what's overhyped, and what's not being talked about. 3. Last, we will talk about coping with the stressors of daily life as an entrepreneur. We hope you enjoy!

open.spotify.com/episode/36yLAI3vXyHrVjPrPlrCjC?si=DBzn7odtSQ6nc1kevfXGQw

Until next time.

Ian “The Paid Media Guy” Binek

P.S. Optimize‘a pipeline is looking pretty big! A lot of new clients in the past few weeks. If you’d like to get started or just chat about what our services look like - check out our transparent pricing here. Cheers :)