You've been lied to

Big names like Semrush, Ahrefs, and Spyfu don't actually share all the competitor info with you

Author

Ian Binek
June 21, 2024

That’s right, you are operating off of 10% of data…

Recently, we made a big push to uncover more competitive data for our clients.

We tried all the big names but none of them were really giving us a lot of help…

We could get some keywords and some ads and some landing pages - but it was all so broad.

There had to be another tool out there that could really segment this data down in a competitive setting.

Semrush’s data: We know that this competitor is at least spending $10K per month with the amount of ads they are showing up for but Semrush says it’s $742…

We Decided To Invest In A Scraping Tool

We used this internal tool to setup an automatic scrape in Google for specific keywords.

The process was simple…

  1. Identify keywords our clients should be bidding on

  2. Setup the job so that the keywords are scraped every hour, in the USA, for a few days.

  3. After a few days, we would have a very full picture of the competitors

The data included ALL:

  • Competitors

  • Keywords

  • Related Keywords

  • Ad Copy

  • Landing Pages

  • Ad Spend

  • Ad Schedules

Our tool’s competitor page - showcasing competitors based on budget and keyword frequency.

It was crazy how much data was missing from big name companies…

From this report, we could pull complex visuals of the competitive landscape that showcase the big players who are spending the most…

and more importantly…

When they are spending.

Our tool is able to break down peak and low times where competitors are spending so we can avoid the BIG FISH and make your ad dollars go farther.

We could also directly compare ad copy and landing pages side by side to see what the big players were doing.

Our tool’s ad copy comparison view captured all 653 ad variations - simply toggle comparison view and you can directly choose competitor’s ads to compare to each other.

These insights help almost immediately…

When we first conducted this for one of our client’s we weren’t sure it was going to do much…

But as soon as we saw the report, we were able to make some quick optimizations to their ad copy, landing page lead magnet, and most importantly make adjustments to ad show times to avoid competing with the big name players who had virtually endless budget.

What else competitive research can do…

These jobs can run perpetually and always have up to date info on your competitors.

This work is great for sharing insights with higher ups and decision makers in your company about your competitor’s initiatives.

We are even able to share access to specific reports to our clients via our own portal that we created.

Pretty sweet ;)

Our clients are able to log in and compile data that we have shared with them to piece together reports that higher ups might be interested in.

Want access?

Reply to this email and I will share a sample report with you via a quick loom :)

If you’d like us to run a job for you - I’d be happy to jump on a consulting call to review it with you.

… Of course, if you were on the fence about working with us and this might be the straw that broke the camel’s back - then reply and I will share a call link to get started!

Until then…

To Your Success,

Ian “The Market Research Guy” Binek

P.S. We are going to be releasing another podcast next week featuring the lovely Laura Bavetz - Marketing Director at Idera. Be sure to follow my LinkedIn and YouTube to not miss the show 🙂 Cheers!